Humdinger Mortgages – Cinema Ad
What we did
Client
Description
We partnered with Irish financial brand Humdinger Mortgages to deliver a vibrant, high-impact 3D cinema advertisement designed to drive web traffic and boost user engagement on the big screen.
Handling the entire pipeline from initial concept to final execution, our studio brought the brand’s playful digital ecosystem to life entirely in 3D using Cinema 4D and Redshift.
A key focus of the production was staying strictly true to Humdinger Mortgages’ distinct corporate identity: a colorful, slightly cartoonish, and approachable aesthetic. We translated their flat branding into tactile, volumetric 3D assets—featuring stylized piggy banks, interactive mobile interfaces, floating currency, and cinema ticket giveaways.
Using Redshift, we achieved clean lighting setups and rich material responses that gave the scenes a smooth, toy-like finish while keeping colors punchy and engaging for cinema audiences.

